The future of Inpost are solutions inspired by life. This brand listens to its customers. It enables Inpost to offer services that make your life simpler, easier, and more modern.
challenge
The first private postal operator in Poland - InPost operates on a nationwide scale since 2006. When in 2009 the brand came to us - it turned out that it did not have a clear positioning in individual customers minds. Consumer asked about InPost - stated that it is just a competition of the Polish Post. But he could give neither advantages nor traits of the brand. Therefore we decided to create its strategy from scratch and perform full rebranding.
We have developed InPost strategy - as a modern Post created to serve customers’ needs. InPost’s constant contact with customers and understanding their rhythm of life – allow continuous improvement of services and adaption the customers’ needs.challenge
We have developed InPost strategy - as a modern Post created to serve customers’ needs. InPost’s constant contact with customers and understanding their rhythm of life – allow continuous improvement of services and adaption the customers’ needs.challenge
Solutions
Moreover, InPost shows its customers new solutions; changes their way of thinking about postal services. It makes them aware of the advantages of modern post, with an emphasis on speed, modernity, availability and reliability of services offered. InPost’s most important values are:
Simplicity and ease
Integrity
Accessibility and comfort
Speed
Competitive price
Quality
The new branding of InPost has been based on pixel - a symbol of modernity, multimedia and technical innovation in 2009. With pixels we’ve built icons describing various services provided by InPost. The format and nature of icons presented the brand’s philosophy - Modern Post.
Along with rebranding – we were asked to indtroduce a brand new service of Inpost - Paczkomaty 24/7 (in english – Parcel Lockers 24/7). The prelaunch of the service was based on a test program - Project 01 – targeted at active Internet users who were buying or selling online .
Simplicity and ease
Integrity
Accessibility and comfort
Speed
Competitive price
Quality
The new branding of InPost has been based on pixel - a symbol of modernity, multimedia and technical innovation in 2009. With pixels we’ve built icons describing various services provided by InPost. The format and nature of icons presented the brand’s philosophy - Modern Post.
Along with rebranding – we were asked to indtroduce a brand new service of Inpost - Paczkomaty 24/7 (in english – Parcel Lockers 24/7). The prelaunch of the service was based on a test program - Project 01 – targeted at active Internet users who were buying or selling online .
Results
Over 600 e-shops and e-wholesalers took part in Project 01. They could offer within this project their product range using the „send by Parcel Locker 24/7”. Sellers, who joined the campaign could:
give and receive free shipping
advertise their shop for free at www.projekt01.pl
gain up to 10 000 new customers
be the first to benefit from modern parcel lockers
As part of activities promoting Project 01 - we:
organized recruitment and training of the chosen consumer and partners
were responsible for activations and competitions
created all the BTL materials
promoted the project and service with online campaign
were inspiring participants to create social content
created multimedia presentations
were responsible for the creation of tutorial videos put on YouTube.
The project enjoyed huge popularity. It was attended by over 10 000 Internet users and during the program more and more e-shops enlisted. Tutorial materials served long-term to present the functionality of the revolutionary service: Paczomaty 24/7.
give and receive free shipping
advertise their shop for free at www.projekt01.pl
gain up to 10 000 new customers
be the first to benefit from modern parcel lockers
As part of activities promoting Project 01 - we:
organized recruitment and training of the chosen consumer and partners
were responsible for activations and competitions
created all the BTL materials
promoted the project and service with online campaign
were inspiring participants to create social content
created multimedia presentations
were responsible for the creation of tutorial videos put on YouTube.
The project enjoyed huge popularity. It was attended by over 10 000 Internet users and during the program more and more e-shops enlisted. Tutorial materials served long-term to present the functionality of the revolutionary service: Paczomaty 24/7.
