Creativity and positive energy paved the way to create a unique space in the center of Warsaw - the club “de lite”. A modern, interactive club providing its guests with unique and inspiring experience, and great fun during every visit.
challenge
Club scene in Warsaw is one of the most rapidly changing areas of nightlife. New clubs pop up very often and after a short wave of interest they lose their popularity and quickly disappear.
This is due, among other things, cliché from emerging destinations and high expectations of young people, and fun-seekers. Clubbers visit other European capitals, and they know how a great party looks like in the best clubs, and how they get attracted by their unique atmosphere .
Our task was to develop a marketing strategy of the club and its full branding - including multimedia (movies and animations at events). In addition, since the beginning of “de lite”were the creative guards of its communication in social media and its image and visual changes.
This is due, among other things, cliché from emerging destinations and high expectations of young people, and fun-seekers. Clubbers visit other European capitals, and they know how a great party looks like in the best clubs, and how they get attracted by their unique atmosphere .
Our task was to develop a marketing strategy of the club and its full branding - including multimedia (movies and animations at events). In addition, since the beginning of “de lite”were the creative guards of its communication in social media and its image and visual changes.
Solutions
Brand Strategy of “de lite” was based on three pillars:
show
make friends (de lite familia)
freedom (craziness, creative fun, unlimited inspiration)
De lite was a club that at every step surprised you with its creativity. Continued to inspire according to its claim: „Inspiration UNLTD.” The club was in constant touch with its members in social media. This created a bond, and quickly made clubbers to feel “de lite” as „their place.”
The club has created its own unique slang, phrases based on its name – impossible to translate into english: „bawić się na dilajcie”, „dilajtowa odpinka” and many other which set its place in club life. De lite was the only club in Warsaw that gathered a group of very faithflu fans and admirers around it, who defined themselves as „de lite familia”.
show
make friends (de lite familia)
freedom (craziness, creative fun, unlimited inspiration)
De lite was a club that at every step surprised you with its creativity. Continued to inspire according to its claim: „Inspiration UNLTD.” The club was in constant touch with its members in social media. This created a bond, and quickly made clubbers to feel “de lite” as „their place.”
The club has created its own unique slang, phrases based on its name – impossible to translate into english: „bawić się na dilajcie”, „dilajtowa odpinka” and many other which set its place in club life. De lite was the only club in Warsaw that gathered a group of very faithflu fans and admirers around it, who defined themselves as „de lite familia”.
Three basic features set the nature of de lite: multimedia, design and inspiration.
The rank of the site was increased by the proximity of popular theaters, restaurants, hotels, shops, world-famous clothing brands and many meeting-spots of people from media, business and culture.
Results
‚De lite’ was creating great themed parties. It did not duplicate patterns. The club evolved, pulsated with life. According to the claim of the club: Inspiration UNLTD.
All this thanks to the technology at the highest level and a group of creative people. Each thematic event was accompanied by a number of related, dedicated components i.e.:
colors of the club and its walls
live visuals displayed on many screens
visualization / video displayed on the external wall of the building
styling of staff
special shows / concerts
gadgets i.e. t-shirts, leashes, buttons, etc
drinks (including molecular cocktails)
scenography
video and print invitations
special shows with partnership brands as their heroes.
All this thanks to the technology at the highest level and a group of creative people. Each thematic event was accompanied by a number of related, dedicated components i.e.:
colors of the club and its walls
live visuals displayed on many screens
visualization / video displayed on the external wall of the building
styling of staff
special shows / concerts
gadgets i.e. t-shirts, leashes, buttons, etc
drinks (including molecular cocktails)
scenography
video and print invitations
special shows with partnership brands as their heroes.
Animation 1:
Animation 2:
1st Bday Bash:
2nd Bday Bash:
Club of the year 2014:
Maffashion & Liestyle:
United States od Delite:
