Challenge
Laundryboxes Hi’Shine is another after “Paczkomaty” – parcel lockers - venture of Integer company. They make life easier and go incline with the philosophy of smart living.
We faced the challenge of creating the brand from scratch. The name, logo, communication strategy and brand book were the first steps that we had to do. Then, our task was to launch the brand. Throughout the process we additionally provided consulting and strategy services.
We faced the challenge of creating the brand from scratch. The name, logo, communication strategy and brand book were the first steps that we had to do. Then, our task was to launch the brand. Throughout the process we additionally provided consulting and strategy services.
Solutions
We’ve named the brand - Hi’Shine, which perfectly describes the range of services offered by our Laundryboxes.
Brand Essence: „Smart Laundry. The service for those who value convenient, smart and modern solutions that make everyday life easier.”
Mission: „Our mission is to remove the inconvenience of everyday life - like walking to the laundry. Make the world less busy and more colorful.”
Vision: „Hi’Shine changes the approach to taking care about your appearance and how you treat your laundry. We help to save time, resources, clothes and natural resources.”
These assumptions paved the way for the creation of a full brand identity and the brandbook, as well as the appearance of the machine and communication on them.
This innovative service on one hand required to fulfill the image goals, on the other - a strong educational support.
We’ve created instructional videos that within 30 seconds showed how to send and pick up your laundry. In addition, we recorded an image and educational movie, in which we’ve presented the brand’s RTB’s and a short guide to its innovation.
Brand Essence: „Smart Laundry. The service for those who value convenient, smart and modern solutions that make everyday life easier.”
Mission: „Our mission is to remove the inconvenience of everyday life - like walking to the laundry. Make the world less busy and more colorful.”
Vision: „Hi’Shine changes the approach to taking care about your appearance and how you treat your laundry. We help to save time, resources, clothes and natural resources.”
These assumptions paved the way for the creation of a full brand identity and the brandbook, as well as the appearance of the machine and communication on them.
This innovative service on one hand required to fulfill the image goals, on the other - a strong educational support.
We’ve created instructional videos that within 30 seconds showed how to send and pick up your laundry. In addition, we recorded an image and educational movie, in which we’ve presented the brand’s RTB’s and a short guide to its innovation.
Solutions
First activities and materials for the brand were focused on functional benefits. Long-term actions involve the transition to communication of more emotional benefits – “Feel attractively in your clothes because they look so perfect thanks to Hi’Shine”.
Due to the nature of service, we chose these communication tools:
educational and image movies
video tutorials
online campaign and website
POS events
POS materials
press
social media
ambient
branding of our machines
Due to the nature of service, we chose these communication tools:
educational and image movies
video tutorials
online campaign and website
POS events
POS materials
press
social media
ambient
branding of our machines
Spot:
Tutorial:
