Due to inspiration and location (Three Crosses Square) the new place received a name “Plac Barcelona” (in eng. Barcelona Square). A great atmosphere of the place got summarized with a claim: „Mi casa es tu casa” – which means „My home is your home.”
challenge
The big challenge for the agency in 2014 was to create an elegant cocktail bar in the center of Warsaw . We were responsible for creating the character of space and creation of its branding.
Plac Barcelona and the meals it served was inspired by Spanish tapas bars. Fast and very elegant appetizers served to all kinds of cocktails is the best scenario for delicious fun in the Iberian metropolis. Hot atmosphere, excellent tapas , rich card of cocktails, crazy fun and friendly service created the nature of the newly formed space.
Solutions
Visual identification was based on a symbol of a cocktail glass, to reflect the specificity and emploi of the cocktail bar. We have created a complete CI for Plac Barcelona - encompassing not just logo, visit cards or menu, but also the concept of interior design.
Then we started to communicate with our customers in social media and create events in Plac Barcelona very often thoroughly connected with brands that were partners of the place i.e. Grey Goose, Moet and Hennessy.
